The first step in creating an effective campaign with the help of an Instagram advertising company is defining your objectives. Generally, brand awareness is the goal. In this way, you can reach users who will engage with your ad. Traffic, on the other hand, is ideal if you want to drive traffic to your website or an app. Engagement, on the other hand, is a better choice if you want to encourage user interaction. Finally, app installs are the goal if you want to send users directly to your app store.
Instagram photo ads:
If you have a business, you can use Instagram photo ads to promote your product or service. You can choose a variety of ad formats and pay per click (CPC) or impressions (SDP) to target specific audiences. Instagram will place your ad on mobile devices if you choose to go with CPC, while SDP will allow you to pay per click (CPM). In addition, you can select Standard Delivery or Accelerated Delivery.
Instagram stories ads:
While the cost for running an Instagram Stories ad is around $0.70 to $1.00 per click, this is one of the cheapest ways to advertise on Instagram. You can choose from a variety of photo and video formats, and include creative elements such as headlines and copy. Instagram has also provided recommended ad sizes to follow. After you choose the format, it’s time to create your ad.
Instagram carousel ads:
Carousel ads on Instagram have several benefits. These posts are a great way to connect with your followers and showcase a collection of related content. They can also help prevent your Instagram feed from becoming overwhelming with too many posts. In addition to being effective, carousel posts can be used in ads to tell a story through images. Read on to learn more about carousel ads and how to use them for your brand.
Instagram collection ads:
Instagram Collection ads combine the features of carousel ads and shopping ads. They feature a featured video at the top, with images of the products below. They can be interactive, showing a 360-degree view of a product, multiple colors, or multiple styles. As such, they increase conversions, and can only be used with an Instagram Storefront.